The library
Learn how businesses get named by AI.
33 guides to answer engine optimization, in plain English: how the engines pick who to recommend, what it costs to compete, and the playbook for every engine and industry. Written from daily scans of the live engines — and re-checked quarterly.
Start here
Most people arrive at this library from one of five situations. Find yours and read that guide first — the rest of the library will make more sense afterward, and you will skip the three pages that were not written for you.
- 01You have not checked yet.Does ChatGPT know you
- 02You checked, you were not named, and you want the reason.Not showing up in ChatGPT
- 03You want the mechanics before the tactics.What is AEO
- 04You are ready to fix it and want the work in order.How to do AEO
- 05You are deciding between doing it, buying it, and hiring it.How much does AEO cost
In a hurry instead? The free audit answers the first two questions in about three minutes by asking the engines directly, and the comparison shelf handles the last one if you have already decided to buy software.
Done reading · have it done
The guides above are the whole method, and nothing in them requires buying anything. These pages are the other route: what the work costs when someone else runs it, and what it looks like in your specific industry.
AEO services
Retainer anatomy — what $2,000–6,000/month buys, when an agency is right, and the software alternative.
Updated 2026-08-11
For law firms
Bar-safe AEO for the highest-stakes vertical: PI, family, criminal, immigration, estate.
Updated 2026-08-11
For agencies
The margin story: run AEO for ten clients on autonomous rails, under your own brand.
Updated 2026-08-11
For med spas
Treatment-level AI visibility for the vertical where trust decides everything.
Updated 2026-08-11
For accountants
Seasonal question cycles, trust-heavy selection, and the AI answers CPA clients start from.
Updated 2026-08-11
For dentists
From cleanings to implants: how practices get named for the procedures that fill the book.
Updated 2026-08-11
For WordPress
The plugin story: approved pages, schema in wp_head, and drafts — published to your site on an hourly sync.
Updated 2026-08-11
For Squarespace
The one platform where we publish directly with no plugin at all — and what the Business-plan caveat means.
Updated 2026-08-11
For Wix
No vendor pushes to Wix. Here is what that means, what you get instead, and why it still works.
Updated 2026-08-11
For Webflow
The contested platform: Gauge and Slate publish here too — so this page is a comparison, not a pitch.
Updated 2026-08-11
For SaaS
The shortlist moment: buyers ask AI before they ask sales, and absence from the answer kills pipeline.
Updated 2026-08-11
For home services
Urgency plus locality: the vertical where one AI answer routes the job, and the stack that earns it.
Updated 2026-08-11
For eCommerce
Two pipelines: the answers that recommend products, and the shopping surfaces that sell them.
Updated 2026-08-11
01 · AEO fundamentals
What is AEO
The plain-English definition, the mechanics, and why the acronym war (AEO vs GEO vs AI SEO) doesn't matter.
Updated 2026-08-11
AEO vs SEO
What transfers, what's new, and which to work on first — without the 'SEO is dead' hysteria.
Updated 2026-08-11
AEO vs GEO
The acronym disambiguation page: what GEO means, who uses which term, and why the work is the same.
Updated 2026-08-11
How to do AEO
The full practitioner playbook, ordered by effort and impact, with an honest checklist.
Updated 2026-08-11
02 · Diagnosis
Not showing up in ChatGPT
The six real reasons — and a ten-minute self-diagnostic to find out which one is yours.
Updated 2026-08-11
How ChatGPT recommends
The mechanism page: two pipelines, the Bing backbone, and what the engines actually read.
Updated 2026-08-11
Competitors in AI answers
The forensic method: find out why AI picked them, and which of their spots is actually winnable.
Updated 2026-08-11
Does ChatGPT know you
The five-prompt manual check, the three outcomes, and why a single check can mislead you.
Updated 2026-08-11
Get mentioned by AI
The owner's playbook ordered by time-to-impact — plus the truth about 'submitting' your business to ChatGPT.
Updated 2026-08-11
ChatGPT is wrong about you
Wrong hours, wrong prices, wrong story: why it happens and the correction path for each cause.
Updated 2026-08-11
03 · Costs & pricing
How much does AEO cost
The full price ladder — DIY, tools, software, agencies — with every number sourced and dated.
Updated 2026-08-11
AI visibility tool pricing
The canonical price table: every vendor, every add-on, verified against published pricing.
Updated 2026-08-11
Is AEO worth it
For skeptics: the signs you need it, the signs you don't, and how to demand proof.
Updated 2026-08-11
04 · Engine playbooks
ChatGPT SEO
The practitioner playbook for the biggest engine — built around the Bing backbone nobody else leads with.
Updated 2026-08-11
Google AI Overviews
The data-dense guide to Google's three AI surfaces — Overviews, AI Mode, and Gemini — in one map.
Updated 2026-08-11
Perplexity SEO
The one engine where every answer carries citations — its source patterns and how to enter them.
Updated 2026-08-11
Bing & Copilot
The most underpriced lever in AEO: the index ChatGPT's citations overlap with, and how to move it in days.
Updated 2026-08-11
05 · Channels & measurement
Track AI traffic in GA4
The attribution how-to: the regex, the reports, and the blind spot GA4 can't close alone.
Updated 2026-08-11
Reddit & AI citations
The community-citation economy: why Reddit wins, and the playbook that doesn't get you banned.
Updated 2026-08-11
Local AI search
The local umbrella: how AI assembles 'near me' answers, and the stack local businesses control.
Updated 2026-08-11